Even during the toughest transactions Key Takeaways Imagine a notebook or website loaded with hundreds of glowing testimonials for potential clients to read — that’s powerful positioning. Use videos, pictures, and humor to make the testimonial-giving experience fun...
I grew up in Alaska, and hunting is a part of life up there. In America, every September-December is hunting season, when hunters (hopefully) set out with the core mission of filling their freezers to feed their families. Hunting for food is an honorable job, so long...
There are millions of real estate agents. What kind of agent are you? What is your identity, your character, your business religion, your guiding principles, your reputation? What is the reputation of your brokerage? Does it match? To paraphrase Seth Godin, if your...