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Agent Entrepreneurs

Little cards = big power

Build your marketing efforts around this one inexpensive strategy Key Takeaways The marketing strategy that will have the biggest long-term payoff for your business is easy and inexpensive — personalized note cards. Share stories about your family, and ask about...

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When appraisals go bad

Learn to put out this common fire before it blows up a transaction Key Takeaways When appraisals come in low, it takes a savvy agent to salvage a deal between an irate seller and an excited buyer. Appraisers will often put in the extra time to reevaluate their...

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Is real estate a numbers game?

There’s more to business than “behind every no is a yes.” Key Takeaways The numbers game is based on repeatedly pestering your sphere for referrals and and chasing a high number of low quality leads. There’s a better way to attract new business — by building a...

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