Why smart agents research sold, pending and active comps Key Takeaways Mimic what an appraiser will do when looking at sold comps. Use pending comps to determine what types of properties buyers are trending toward. When you have no comps — especially for unique...
There’s more to life than Facebook Key Takeaways Create a themed account in Instagram designed to attract a specific interest group. Snapchat and Periscope posts disappear after a short time, which compels people to view them quickly. Build a reputation as a community...
Burn the Boats We’ve done it again. My wife, daughters, and I are on another adventure. We flew to Scotland over the course of 2 days on 2 red eye flights (something I don’t recommend). [I made this video with my girls about the flight. This is our 4th video/episode...
Stories trump recipes any day Key Takeaways Humans are wired to love stories — we respond to authentic tales of personal experience. Content manufactured by a subscription service looks inauthentic compared to an agent’s real-life stories and experiences. Write from...
Key Takeaways: It’s better to try and fail than to live with regret. When your actions conflict with your values it equals peak unhappiness. The predominate training for real estate agents is to be aggressive sales people because it works. However, there are other...
Lori Fascilla – Local Superhero Superheroes are all around us and they’re using their superpowers to accomplish great things. These are their stories…. For 27 years this local superhero has been working to improve early education options for the children...
What would YOU do? I associate the first 5 years of my real estate career with pain. Lots of pain. I sunk everything I had financially and mentally into making my business work because that was the sole source of our household income. I took on debt to open up a...
Avoid these fundamental mistakes when listing your next home Key Takeaways Unless you’re selling a carbon copy of a home that recently sold, nobody knows for sure what that home might sell for. Variables such as funky floor plans, basement square footage, and garage...
Local Superhero Maggie Benedetti Superheroes are all around us and they’re using their superpowers to accomplish great things. These are their stories…. We all have those moments when we think, “wouldn’t it be amazing if…”, well Maggie...
Boise Real Estate Report This is a follow up to last week’s video that spooked so many people. My intention was not to spook anyone, but rather inform what was happening because some new market stats I saw were quite alarming. This video goes a bit deeper in...
