I almost married a spy
For as long as I have known Amanda she has always wanted to be a writer. But before I ever spoke to her, I thought she was Russian. I’m not kidding. When I first saw her she was speaking fluently in Russian with someone else. I didn’t even know if she spoke English....
Local Superhero Suzanne McIntosh
Superheroes are all around us and they’re using their superpowers to accomplish great things. These are their stories.... Suzanne McIntosh is the founder of The Percolator Fund, a non-profit providing educational opportunities for people with intellectual...
Seeing Blue and Orange
Even at 5am at Starbucks there are people wearing Blue and Orange. Today is game day in Boise, Idaho. When the beloved football team, the BSU Broncos, will play on the blue turf. Blue and orange are their signature colors. It’s hard not to get caught up in the...
Winter Is Coming
[Agent Panic] This morning I wrote the following Broker Memo to agents of our firm: When fall arrives, the weather turns cold and the days are darker, which brings about a natural human instinct of preparing for winter. (Winter is coming). Our real estate businesses...
What if we were MORE than just real estate agents?
I was listening to an interview with Tyler Perry yesterday. He is a very accomplished actor, director, and producer who built his own giant movie studio that now employs thousands of people every year. He started from nothing. But even from when he was little, he knew...
My buyers don’t like anything I’ve shown them — now what?
Identify the triggers that are causing their objections Key Takeaways The more time you take to understand your client’s motivations and objections, the less time you’ll spend showing them houses. Pay attention to the features your client responds to. Do your research...
Every Agent for Themselves
[Realtor Battle Cry] I was at a Real Estate conference recently and the speaker was talking about his wife, who is a Realtor, about how aggressive she is with her business. He was giving the audience examples of what she has done to be one of the top-producing agents...
Brokerage COST vs. ROI
When she sat down I knew something was wrong. The anxiety she was feeling was written all over her face. She sat down with a sigh. It was a coffee meeting with a longtime friend. She’s a real estate agent like myself. She’s extremely hard working, creative,...