Don’t Be a Dick
[Drama vs Reputation] Pardon my vulgar language, I guess I could have also said don’t be a “egomaniac” or “drama queen” or “self-absorbed narcissist.” However, there no point in censoring the truth. We all know and have worked with someone like this....
I got a testimonial! (Now what do I do?)
5 places to share your testimonials for maximum impact Key Takeaways Share your best testimonials on your website, blog, and social media, as well as your printed newsletters and market mailings. Create a binder or booklet of your best testimonials to take along on...
Spinning Wheel of Death
[Reliable vs Unreliable] "NOOOOO! Not now. Not now." "Don’t do this. Please, don’t do this." "Come on! Please!!!” Those were my exact words as I looked at the Spinning Wheel of Death on my computer. I’d worked the previous 2 hours on an article for a newsletter. It...
How to gather testimonials
Even during the toughest transactions Key Takeaways Imagine a notebook or website loaded with hundreds of glowing testimonials for potential clients to read — that’s powerful positioning. Use videos, pictures, and humor to make the testimonial-giving experience fun...
Agent Hunting Season
I grew up in Alaska, and hunting is a part of life up there. In America, every September-December is hunting season, when hunters (hopefully) set out with the core mission of filling their freezers to feed their families. Hunting for food is an honorable job, so long...
What kind of agent are you?
There are millions of real estate agents. What kind of agent are you? What is your identity, your character, your business religion, your guiding principles, your reputation? What is the reputation of your brokerage? Does it match? To paraphrase Seth Godin, if your...
He was my hero until he was gone.
I grew up in the shadow of my brother. I’ve never written or spoken about this until now. A story that defines me. From my earliest memory, my brother was always larger than life. More charismatic. Better looking. Dominated every sport he played....
Local Superhero Max Mohammadi
Superheroes are all around us and they’re using their superpowers to accomplish great things. These are their stories.... Boise Roots Born in Iran, Max Mohammadi moved to a small town outside of Boise at the age of 16. The following year (1978), he...