Success depends on having an open conversation about expectations Key Takeaways Some sellers have a firm price they want to achieve, even if it means their home stays listed for six months or longer. When sellers are not motivated to sell quickly, consider altering...
Clients can’t resist a confident agent who listens and acts Key Takeaways Clients aren’t impressed by high-tech listing presentations — they’re impressed by agents who listen and respond. Ask questions. Take notes. Get started. Be prepared with specific, meaningful...
How to be an effective agent when you’re a homebody or introvert Key Takeaways The role of the real estate agent has shifted from information gatekeeper to problem-solver — and people skills are essential. Homebodies and introverts may be at a disadvantage because so...
The key is to flex your “idea muscle” every day Key Takeaways Making “idea lists” every day tunes your brain to constantly find solutions to difficult problems. Pushing past obvious solutions makes your brain “sweat” but results in solutions that will positively...
Listing a home when couples divorce (without getting caught in the crossfire) Key Takeaways The chaos of divorce impacts the price of a listing, so it’s important to put in writing what pricing is agreeable to each spouse. Enlist the help of an additional agent and...
Build relationships instead of investing in gimmicks Key Takeaways “Shiny penny” opportunities are tempting because they promise to fill your pipeline with potential leads. Most shiny penny systems are based on the same old lead-chasers: cold-calling, door-knocking,...
Identify the triggers that are causing their objections Key Takeaways The more time you take to understand your client’s motivations and objections, the less time you’ll spend showing them houses. Pay attention to the features your client responds to. Do your research...
[Realtor Battle Cry] I was at a Real Estate conference recently and the speaker was talking about his wife, who is a Realtor, about how aggressive she is with her business. He was giving the audience examples of what she has done to be one of the top-producing agents...
[Drama vs Reputation] Pardon my vulgar language, I guess I could have also said don’t be a “egomaniac” or “drama queen” or “self-absorbed narcissist.” However, there no point in censoring the truth. We all know and have worked with someone like this....