Avoid scenarios that are unsafe or a waste of the seller’s time Key Takeaways Use an abundance of caution when showing homes alone or in unsafe areas. Narrow the list of homes to show according to your client’s needs. Cancel showings that know won’t work for them....
If your visibility and marketing are excellent, perhaps — but don’t count on it Key Takeaways An underpriced home in a healthy market may attract multiple offers that push the price higher — but only if visibility and exposure are excellent. Don’t underprice a listing...
Dry spells happen to even the best agents Key Takeaways The toughest dry spells are often at the beginning of your career, as you build your business. Real estate clients start talking about buying or selling a home seven or eight months before they act, on average —...
Become more organized, and add hours to your day Key Takeaways Staying busy is not the same thing as working efficiently and focusing on tasks that allow you to change and improve your business. Give your daily to-do list a sense of purpose — focus on tasks that move...
Be irreplaceable in a DIY marketplace Key Takeaways If you fail to communicate your value to potential clients, you become a commodity — an easily replaced agent with perceived low value. Technology is making it easier for consumers to do market research themselves —...
Why smart agents research sold, pending and active comps Key Takeaways Mimic what an appraiser will do when looking at sold comps. Use pending comps to determine what types of properties buyers are trending toward. When you have no comps — especially for unique...
There’s more to life than Facebook Key Takeaways Create a themed account in Instagram designed to attract a specific interest group. Snapchat and Periscope posts disappear after a short time, which compels people to view them quickly. Build a reputation as a community...
Stories trump recipes any day Key Takeaways Humans are wired to love stories — we respond to authentic tales of personal experience. Content manufactured by a subscription service looks inauthentic compared to an agent’s real-life stories and experiences. Write from...
Key Takeaways: It’s better to try and fail than to live with regret. When your actions conflict with your values it equals peak unhappiness. The predominate training for real estate agents is to be aggressive sales people because it works. However, there are other...