5 places to share your testimonials for maximum impact

Key Takeaways

• Share your best testimonials on your website, blog, and social media, as well as your printed newsletters and market mailings.
• Create a binder or booklet of your best testimonials to take along on listing appointments.
• For each testimonial you use, include a testimonial back to the client to show how much you appreciate your customers.

Regardless of what type of client you are working with and how the transaction goes, you will get testimonials if you make it your mission to. So what do you do with them once you have them? Here are some ways to make the most of the testimonials you get:

1. Website: The most obvious place to put testimonials is on your website. Anyone researching you will find them there. If you have dozens of them, it will have a significant impact on prospective clients. If you don’t have a picture to include with the testimonial, you could include a picture of the home.

2. Printed Booklet: Create a binder or a booklet of your testimonials that you can take on listing appointments. You don’t even need to talk about it; just set it out on the table while you’re discussing a plan for your prospective client’s listing.

3. Social Media: You can post testimonials on your social media accounts. I always recommend that if you do this, you tag the client who wrote the testimonial and you write a testimonial back to your client below.

For example, if your client says that you are an amazing real estate agent and that…, you can post below their testimonial how great your client was to work with, something about how hard they worked to get the home ready, etc. When you publicly give testimonials back to your customers, it shows everyone that you have raving fans and you care and appreciate your clients — thereby turning one testimonial into the power of many.

4. Blogs and Newsletters: Just like with social media, you can and should include your latest testimonials in your blogs and newsletters. Don’t forget to include the testimonial back to your clients, maybe even some backstory of how it went selling or finding them a home. Your clients like to see their names in print, and it will help you give context to what your clients said about you.
 
5. Market Pieces: Including testimonials on marketing materials you are sending out to prospects provides social proof that you are helping and getting the job done for your customers. Therefore, add your best ones to your marketing materials.

If you want to take it a step further, you can really impress the neighbors of the home you just sold by scrapping the “just sold” postcard and instead send them a letter that includes the testimonial from your seller clients, plus the backstory and your testimonial back to your clients. Nobody is sending them anything like that. Include your business card, because they’ll likely hang on to it.