Convincing my daughters to take a walk on the Boise Greenbelt wasn’t too difficult. The weather was perfect and they’ve learned we often stop along the way to get a bite to eat to extend the fun.

In this case, we found ourselves at the RAM Brewery. I was surprised to see they have a special on Sundays where kids eat for $1. Parents take note.

But what first caught my eye when we walked through the doors was the UBER EATS pick up sign.

This isn’t the first time I’ve seen one. I now see them in restaurants all over town.

I haven’t yet used the Uber Eats app, but agents in my office use it all the time now.

Uber Eats appears to be catching on as fast or faster than Uber rides.

Seeing a company change the landscape of a well-established industry of taxi cabs, then follow up with creating a whole new niche in the food industry is quite something.

The clear reason they are succeeding is because they not only found a way to offer people an alternative option, but they also improved the consumer experience.

Amazon did not become the biggest retailer in the world by being the cheapest. They instead focused on improving the consumer experience. Figuring out how to deliver packages in 2 days or less without charging people extra was a huge win.

In the past 15 years, I’ve seen numerous companies try to disrupt the real estate industry. Some had a flash of success but all of them have fizzled. The reason? They didn’t focus on the consumer experience. They offered what appeared like a cheaper alternative, but in the end often caused consumer frustration and mistakes that cost them thousands.

Uber doesn’t just offer a cheaper alternative to someone needing a ride. They offer superior service and they charge less. That is why they are winning.

I believe the 100-year-old model of selling real estate is ripe for disruption, which is why I’ve been experimenting and refining a new model over the past 24 months.

Last year we were awarded a trademark from the U.S. Patent and Trademark Office for our Listing Triangle. That was an important step.

The goal is to offer homeowners a new alternative, something that IMPROVES the consumer experience, maximizes their sale price, and saves them money.

In our book, The Value Driven Approach to Selling Real Estate, we explain how we help sellers avoid costly mistakes and maximize the sale price. This is important, because coming up with an alternative fee structure for selling real estate is destined to fail or fizzle if it doesn’t lead homeowners to a superior outcome as well.

Over the past year I’ve tested and proven our new model with numerous clients. Here are a few of them:

2428 N 25th St, Boise, ID 83702 – Fee Savings: 60%
1904 W Divide Creek St, Meridian, ID 83646 – Fee Savings: 43%
2767 E Stone Point Dr, Boise, ID 83712 – Fee Savings: 49%

I’m not trying to be UBER for real estate, but I have learned a lot from watching companies like Amazon, AirBnB, and UBER.

It doesn’t matter what industry you are in. We are now living in a time when major industries can change in what seems like overnight.

The constant that remains, is that the companies focusing on delivering a better consumer experience, not just in saving them money, but innovating on behalf of their clients, are the companies that are winning.

Companies that are losing are the ones not innovating at all, or the ones focused on profits over customer experience.

Do you see this same trend in your industry? As always I love to hear you thoughts.

Until next time,

Mike Turner

Co-Founder: Impact Club Boise
Host: Idaho Speakeasy
Collaborator: Value Drive Approach
Founder: Front Street Brokers
Author: Agent Entrepreneurs
Voice: 208-340-8399