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How do I price a listing when the seller is in a hurry?

It depends on how much effort the seller is willing to contribute Key Takeaways When sellers are in a hurry, you’ll need to price the home aggressively to get offers within a few days. The price you set will be directly affected by the seller’s ability and willingness...

The #1 reason real estate agents hire a coach is …

Hint: It’s something you can do for yourself Key Takeaways Coaches can provide accountability and motivation — but so can spouses, coworkers, and brokers. Share your goals with your social circle, and ask them to hold you accountable — peer pressure is a powerful...

What’s the secret to selling homes? The listing triangle

Master the art of presentation and visibility before lowering the price Key Takeaways Clients hire you to sell their home for the highest possible price — so don’t accept common advice that dropping the price is your only option for a quick sale. Focus on presentation...

Little cards = big power

Build your marketing efforts around this one inexpensive strategy Key Takeaways The marketing strategy that will have the biggest long-term payoff for your business is easy and inexpensive — personalized note cards. Share stories about your family, and ask about...

When appraisals go bad

Learn to put out this common fire before it blows up a transaction Key Takeaways When appraisals come in low, it takes a savvy agent to salvage a deal between an irate seller and an excited buyer. Appraisers will often put in the extra time to reevaluate their...

Technology can’t solve all your clients’ problems. But you can.

Learn to help your clients in the gaps where technology falls short Key Takeaways Technology is the biggest cause of the constant changes in our industry — but it’s not necessarily the solution to all of your clients’ questions. The more technology takes over aspects...